We build to move people & brands.

Who we are
See our approach

We create and execute 360° commerce experiences that augment and amplify media.

By the numbers — our 2025 events

4,720

event days

490K

miles

46

states

Powered by R.96
Our capabilities

Enabled by world-class infrastructure

01
Strategy
An RSM& strategy session, working through insights on a wall of notes

We start with the insight — where your audience already is, and what will actually move them.

02
Creative
Sam's Club Snickers trick-or-treat retail build

We leverage our expertise to design unique and differentiated experiences.

03
Execution
Minnie's Bow-Toons Pet Hotel activation with families

We build it and run it in the field, with crews who have done it a thousand times.

04
Conversion
Shoppers holding offers at an RSM and activation

We turn attention into action, and action into measurable purchase.

05
Amplification
Crowd reacting at a live RSM and brand experience

We push the right content into the right feeds, so a single moment travels far beyond where it started.

06
Optimization
The R.96 platform home screen: "Retail moments don't wait. Ready, Set, Move."

Powered by R.96, our proprietary platform, we read the data between activations and sharpen what happens next.

Featured project

La Roche Posay

Transforming education into engagement. Every interaction built confidence and inspired purchase.

View project
La Roche Posay & Walmart
Our platform: R.96

Experience-driven connections between people and commerce.

Making us smarter, more efficient, and effective across every application.

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TARGETABLE AUDIENCE
1.2M
+12%
Within 5mi of locations
Audience targeting for experiential
On the ground
  • 0cities
  • 0states
Map of US cities where RSM& activations are live now or coming up

Hover or tap the map to explore.

Client overview

Trusted by the best

News & Insight

Field notes

Insight

Experiential Marketing Isn’t a Moment. It’s a Media Channel.

Steve Nottingham
September 24, 2026
Read article
News

Steve Nottingham named CEO of Retail Sports Marketing as company rebrands to RSM&

September 22, 2026
Read article
Insight

The World Cup is bigger than the stadium

Keith Wallace
August 11, 2026
Read article
Insight

Retail is no longer the endpoint, it's part of the experience

Nathan Spang
August 18, 2026
Read article