What we're thinking about.

Experiential Marketing Isn’t a Moment. It’s a Media Channel.

Steve Nottingham on why experiential should be planned, targeted and proven like any other channel in the mix, and what RSM& is building to make that happen.

Steve Nottingham named CEO of Retail Sports Marketing as company rebrands to RSM&

Retail is no longer the endpoint, it's part of the experience

Nathan Spang on retail shifting from where the customer journey ends to where it begins, and what the FIFA Fresh Zone at Walmart proved about experiential commerce.

The World Cup is bigger than the stadium

Keith Wallace on why the real opportunity in a global tournament is what happens once the energy leaves the stadium — and why a fan never needed a ticket to feel part of it.