Overview
Walmart was asked by Atlantic Records to help break a Guinness World Record for Cardi B's new album, "Am I The Drama?".
Client: Cardi B & Walmart
Retailer: Walmart
Our approach
RSM& created the "Am I The Drama?" launch party at Walmart, featuring a 4,000+ person event and an exclusive meet and greet with Cardi B.
From idea to impact
Our impact
The activation drove massive fan engagement, broke a Guinness World Record and created an unforgettable celebration.
