Overview
Scale Race to the Club beyond a single activation into a season-long retail platform that capitalized on one of motorsports' biggest cultural moments to accelerate Sam's Club membership growth and increase supplier engagement.
Client: Sam's Club
Retailer: Sam's Club
Our approach
We developed immersive Sam's Club retail activations, creating one seamless fan journey from the track to the club. The No. 27 Kyle Kirkwood Andretti Honda became a mobile brand platform, bringing participating suppliers to life both on the track and in-store.
From idea to impact
Built in club, checkered floor and all.
Our impact
The campaign drove stronger engagement, increased product discovery and inspired memberships by meeting consumers where their passion peaks.
