Overview
Celebrate the launch of the eos Toasted Marshmallow scent with a traffic-driving retail moment at Walmart, using immersive sampling and sensory storytelling to accelerate trial and conversion.
Client: eos
Retailer: Walmart
Our approach
The eos S'mores RV & Glamping Experience transformed Walmart into a cozy, sensory destination where shoppers could smell, sample and celebrate the new Toasted Marshmallow collection through immersive product discovery, warm treats and sharable moments that naturally lead to purchase.
From idea to impact
The S'mores camp: truck, dome and fenced footprint, scoped to fit a Walmart lot.
Parked, fenced and sampling — twenty times across the tour.
Our impact
Designed to engage every sense, the experience brought the eos Toasted Marshmallow story to life while inspiring shoppers to stop, sample and buy.
