Overview
Kroger needed to differentiate from new competition and strengthen its position as a valued community partner.
Client: Kroger
Retailer: Kroger
Our approach
RSM& identified High School Football as a platform to help Kroger win locally across 12 Divisions and 4 banners — pairing schools with local stores, mobile "Spirit Night" tours and themed pallet merchandising.
From idea to impact
Our impact
The program drives meaningful community engagement within stores and schools, builds lasting relationships, and supports student athletics.
